Management that excites.
Ruby is a management house that does things a bit differently.
Our philosophy is simple. We roll up our sleeves and help hands-on in your organization – break down barriers & make things happen.
We cut, polish and set companies up for success –
from growth to exit and beyond.
We meet entrepreneurs and sit at the same table. We are not showing you fancy presentations and strategy on paper, but rather workshop the business plan together so we can lay the foundation for a solid business meant to scale. We infuse your business with energy, strategy and help with the execution so we can accelerate together securing long term value.
RUBY Excite
We drive transformation by increasing company value, shaping strategy, and leading change. Whether it’s scaling for growth, redefining direction, or preparing and executing exits and capital raises, we take a hands-on approach to make it happen—with expertise, experience, and a bold, unstoppable drive.
Strategy & Transformation
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Strategic analysis & roadmap
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Growth strategy
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Business plan development
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Organizational development
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Restructuring & turnaround
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Change management
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Exit & succession planning
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Leadership & culture
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Structural Optimization
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Contract management
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ISO & certifications
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Processes & routines
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Governance & control
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Risk & compliance
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Operational efficiency
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Commercial Positioning
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Market strategy
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Business development
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Sales optimization
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Brand strategy
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PR
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Marketing execution
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Customer experience
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Tech and Growth
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Tech strategy alignment
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AI & automation
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Digital infrastructure
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Data intelligence
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Process automation
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Cybersecurity & risk management
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IT governance & compliance
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Exit & Acquisitions
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Valuation
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Investor targeting
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Pitch materials
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Readiness assessment
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Value enhancement
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Transaction leadership
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Negotiation
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Legal & financial coordination
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Post-transaction support
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Extended Ruby Team
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As an extension of our Ruby offering, we have a network of competent people within different sectors. If you are in need of an interim CEO or IT consultant. Reach out to our COO Cissi Aderi for more information.
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Strategy & Transformation
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Strategic analysis & roadmap
-
Growth strategy
-
Business plan development
-
Organizational development
-
Restructuring & turnaround
-
Change management execution
-
Exit & succession planning
-
Leadership & culture
-
Structural Optimization
-
Contract management
-
ISO & certifications
-
Processes & routines
-
Governance & control
-
Risk & compliance
-
Operational efficiency
-
Commercial Positioning
-
Market strategy
-
Business development
-
Sales optimization
-
PR
-
Brand strategy
-
Marketing execution
-
Customer experience
-
Tech and Growth
-
Tech strategy alignment
-
AI & automation
-
Digital infrastructure
-
Data intelligence
-
Process automation
-
Cybersecurity & risk management
-
IT governance & compliance
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Company sales
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Valuation
-
Investor targeting
-
Pitch materials
-
Readiness assessment
-
Value enhancement
-
Transaction leadership
-
Negotiation
-
Legal & financial coordination
-
Post-transaction support
-
Extended Ruby Team
-
As an extension of our Ruby offering, we have a network of competent people within different sectors. If you are in need of an interim CEO or IT consultant. Reach out to our COO Cissi Aderi for more information.
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About us
At Ruby we’ve built a team that blends expertise from the creative industries, banking, IT, and corporate management—a unique mix of former CEOs, corporate transaction specialists, sharp analysts, branding strategists and hands-on consultants.
We don’t just read about growth and transformation—we’ve lived it.
We’ve built, scaled, and sold companies ourselves, giving us a rare perspective that combines strategy with execution.
We know what works, what doesn’t, and how to make things happen—fast.
EXCITING
We’re never bored, and we don’t work with businesses that are either. We choose to collaborate with companies in a growth mindset because it’s more engaging—and frankly, the opposite (being complacent or satisfied) just isn't who we are. We believe management isn't about slashing costs but about aligning the entire organization toward a shared vision and creating a clear roadmap to reach it.
COMPETENT
With our diverse background across multiple industries, we believe our blend of expertise sets us apart. Our experience across different fields allows us to offer solutions that are both innovative and grounded in real-world knowledge.
RELATABLE
We’re here to help you achieve your goals—no hidden agendas, no unnecessary jargon. We focus on cutting out corporate fluff and delivering tangible results that make sense to you.
We are RUBY
With a background in design and communication, she combines creative direction with strategic thinking. Her work spans brand identity, marketing, and investor communication, including investment memorandums. She brings a sharp eye for design and a structured approach, ensuring clarity, impact, and consistency in every project.
With a strong background in leadership, organizational development, and business growth, Linda brings extensive experience from scaling consulting and service companies. At Ruby, she supports clients through strategic and operational transformation — from growth journeys and capital raises to organizational development and exits. Her leadership is defined by energy, clarity, and an unwavering focus on execution, ensuring both people and businesses reach their full potential.
With a Master’s degree in Entrepreneurship and Innovation Management from KTH and a proven track record in financial leadership, Malin strengthens Ruby with deep expertise in business control, governance, and operational efficiency. She combines strategic acumen with hands-on execution, ensuring financial clarity and structural excellence across projects. Her leadership is characterized by analytical precision, transparency, and a strong belief in empowering teams to deliver sustainable growth and long-term value.
With a background in Business Administration and Economics from Lund University and additional studies in Fashion Business at Institut Français de la Mode, Lova brings a unique blend of analytical and creative thinking. At Ruby, she contributes to investment and strategy projects where theory meets execution — combining data-driven analysis with practical business insight. Her curiosity, structured mindset, and international outlook make her a strong addition to Ruby’s investment and growth team.
With a double degree in International Business and Information Systems from Lund University, Rafael combines analytical precision with a global perspective. At Ruby, he contributes to investment analysis, valuation, and market research, bringing a data-driven mindset and curiosity for how strategy and technology shape company value. His international background and entrepreneurial drive make him a valuable part of Ruby’s growth and investment team.
Kimilia Carlsson Edland
+46 707 260 288
With experience in leadership, sales, and business development, I’ve driven growth as CEO and COO, turning strategies into results. My leadership focuses on operational excellence and building teams that thrive.
Cecilia Ingmo Magnergård
Cissi Aderi
Cissi Aderi
Cissi Aderi
+46 739 778 740
With a background in engineering & economics, I have built and sold companies, led organisations as an CEO, and driven sustainable growth. My leadership is defined by strategic mindset, hands-on execution, and a strong focus on scaling businesses successfully.
With a background in design and communication, she combines creative direction with strategic thinking. Her work spans brand identity, marketing, and investor communication, including investment memorandums. She brings a sharp eye for design and a structured approach, ensuring clarity, impact, and consistency in every project.
+46 793 558 283
Julie Sørbø Sviggum
Rafael Macarro
With a background in engineering & economics, I have built and sold companies, led organisations as an CEO, and driven sustainable growth. My leadership is defined by strategic mindset, hands-on execution, and a strong focus on scaling businesses successfully.
With a background in design and communication, she combines creative direction with strategic thinking. Her work spans brand identity, marketing, and investor communication, including investment memorandums. She brings a sharp eye for design and a structured approach, ensuring clarity, impact, and consistency in every project.
Lova Blom Mandell
Linda Sundlöf
With a background in engineering & economics, I have built and sold companies, led organisations as an CEO, and driven sustainable growth. My leadership is defined by strategic mindset, hands-on execution, and a strong focus on scaling businesses successfully.
With a background in design and communication, she combines creative direction with strategic thinking. Her work spans brand identity, marketing, and investor communication, including investment memorandums. She brings a sharp eye for design and a structured approach, ensuring clarity, impact, and consistency in every project.
M
Andrea Almström
+46 738 23 3901
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With a background in engineering & economics, I have built and sold companies, led organisations as an CEO, and driven sustainable growth. My leadership is defined by strategic mindset, hands-on execution, and a strong focus on scaling businesses successfully.
+46 738 23 3901
Andrea Almström
How we work
Cutting
We carefully review your growth goals or value-adding strategies and conduct a detailed current state analysis. Based on this, we create an action plan with clear steps forward, tailored to your specific needs and objectives.
Polishing
We prioritize and implement the identified actions, such as preparing the company for due diligence or establishing a new business area. We ensure progress on a monthly basis to deliver concrete and measurable results.
Setting
We also offer support after ownership changes, including company integration and advice for the new management team and board. Through our areas of expertise, we ensure a smooth transition and help achieve strategic goals.
Want to know more?
Whether you’re a company looking for sharp, no-nonsense expertise that actually delivers, or a talented professional who wants to do real deals, make an impact, and have fun while doing it—we should talk.
Join us
Our mission is to build a management house that does things differently, that excites, and that constantly keeps us in our stretch zone. To continue optimizing our offering to fit our clients needs, we are always looking for different set of skills.
Are you what we need? Let’s grab coffee.