EXECUTING EXCITING EXITS

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RUBY EXCITE

The Ruby Way.

Ruby is a hands-on partner for companies in transition, growth or transaction. We combine strategy and execution - and step in where we can actually make a difference. Often as an extension of the management team, we take ownership for direction and delivery. Our model is clear: retainers tied to deliverables and speed and commission tied to performance. You get outcomes, not hours.

"We cut, polish and set companies up for success, from growth to exit and beyond."

We meet entrepreneurs and sit at the same table. We do not come in with polished presentations or strategy on paper. We sit down with you, build the plan together, and then execute it side by side, laying the foundation for a business built to scale.

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Vi söker en M&A-jurist

M&A-rådgivning  |  Transaktioner  |  Management på kran   LEDIG TJÄNST M&A-jurist med entreprenörsdriv Ort: Stockholm Upplägg: Bygg och bli delägare…

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RUBY Excite

Our Expertise

We drive transformation by increasing company value, shaping strategy, and leading change. Whether it's scaling for growth, redefining direction, or preparing and executing exits and capital raises, we take a hands-on approach to make it happen. With expertise, experience, and a bold, unstoppable drive.

Sell your company

Sell your company

For most entrepreneurs, the sale of the company is the biggest deal in life. It deserves a process that is as well thought out as the journey to get there. Whether you want to sell the entire company, bring in a partner, or sell a part of the business, the preparation is everything.

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Capital raising

Raising capital is not just about getting money in the account. It’s about finding the right partner who shares your vision, understands your market, and can contribute more than just capital. The wrong investors can cost more than they add.

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Acquisitions

Acquiring a company can be the fastest way to take the next step. New market, new skills, new customers. But it can also be the most expensive mistake if done without preparation.

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Management on tap

You run the company, manage customers, make decisions every day, but some phases require more capacity than a management team reasonably has. Perhaps you are preparing for a change of ownership, facing a restructuring, or simply need someone to take responsibility for the implementation while you focus on your core business.

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For investors

We do not take on all companies that get in touch. We carefully select the cases we believe in, and then we put in the preparatory work required for you as an investor to get a transparent and credible picture.

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EXCITING

We have fun along the way, and things happen fast.

EXECUTING

Talk is good, deliver is better.

EXITS

Value before, during and after, clear time line and sustainable results.

ABOUT US

Who we are

Ruby is built by people who have built companies themselves. We know first-hand how demanding and how much it takes to run and grow a business. That’s why we don’t sit across the table as detached advisors; we sit with you, speaking the same language and working towards the same outcome.

We roll up our sleeves, work hands-on, and help remove obstacles so things move forward. You focus on building your business; we help you accelerate it.

We know what works, what doesn't, and how to make things happen, fast.

OUR TEAM

We are RUBY

Cecilia Ingmo Magnergård
CI

Cecilia Ingmo Magnergård

Founder & Managing Partner
Kimilia Carlsson Edland
KC

Kimilia Carlsson Edland

Founder & Managing Partner
Meet the full team
OUR PROCESS

How We Work

01

Cut

We carefully review your growth goals or value-adding strategies and conduct a detailed current state analysis. Based on this, we create an action plan with clear steps forward, tailored to your specific needs and objectives.

02

Polish

We prioritize and implement the identified actions, such as preparing the company for due diligence or establishing a new business area. We ensure progress on a monthly basis to deliver concrete and measurable results.

03

Set

We also offer support after ownership changes, including company integration and advice for the new management team and board. Through our areas of expertise, we ensure a smooth transition and help achieve strategic goals.

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